Melissa Kaplan




Melissa Kaplan is a Master's student in Annenberg's Specialized Journalism in the Arts. Her background in multimedia journalism (Marketplace.org, The Boston Globe) feeds her content-focused approached to social media. She has worked for digital agencies and as a consultant for businesses, providing tailored marketing strategy and managing online communities with half a million registered members. She holds a Bachelor of Art's from Emerson College.

Crunch Student Design Challenge 2013

The Crunch Student Design Challenge is the Annenberg Innovation Lab's premier year-long series of events that unites industry leaders, cutting-edge...

Innovation Summit 2013 Debrief

The Annenberg Innovation Summit brought leaders from the media and telecommunications industry together with academics, commentators and students for a...

PlugDJ: A digital musical environment that is truly 'social'

PlugDJ COO Alex Reinlieb's CRUNCH explored the theme of consuming media and not having to do it alone, looking first...

Investors, entrepreneurs, and the balance of power

Venkatesh Rao recently finished Entrepreneurs are the New Labor, a three-part blog for Forbes arguing that the investor-entrepreneur balance of...

Gaming brings new dimensions to journalism

How can interactive environments be used to tell a story? Immersive Journalist Nonny de la Peña demonstrates how gaming platforms...

Forging your way through the start-up process

One of the major goals of the Crunch series is to motivate and inspire USC students to overcome their hurdles...

Social media, branding, and online communities: A deeper perspective

Clint Schaff is Vice President of Edelman Los Angeles and former VP of GolinHarris. He came to our Crunch Lunch...

The making of a 'transmedia novel'

What is a Transmedia Novelist? Alison Norrington, who describes herself as "non-techy," does a great job of breaking it down....

Flotsam: A transmedia storytelling experience

The Lab's Erin Reilly presents "Flotsam," a visual, fantastical, transmedia storytelling experience in the realm of children's education and entertainment....

Innovating with zines and DIY

Contemporary artist and DIY enthusiast Dr. Garnet Hertz gave the USC community some insight and inspiration for forging their path,...