Geoffrey Long




Geoffrey Long is a storyteller, scholar, designer and consultant exploring transmedia experiences, emerging entertainment platforms and the future of entertainment. Having previously been the Lead Narrative Producer for Microsoft Studios (where his projects included the Xbox One, SmartGlass, Quantum Break, Adera, Ryse, and Halo), in a think tank under Microsoft’s Chief Experience Officer and its Chief Software Architect, a researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab, a magazine editor and an award-winning film producer, he now serves as the Creative Director and a Research Fellow for the Annenberg Innovation Lab at the University of Southern California.

Long is an alum of the MIT Comparative Media Studies program, an FoE Fellow with Futures of Entertainment, and a co-editor of the Playful Thinking book series from MIT Press. His writing has appeared in the extended edition of Spreadable Media by Jenkins, Green and Ford; The Comics Journal’s Guttergeek; and the Journal of Transformative Works and Cultures. His white paper How to Ride a Lion: A Call for a Higher Transmedia Criticism was published in 2011, and his MIT Master’s thesis, Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company was released in 2007. He has served on the editorial boards of Eludamos and the Journal for Transformative Works and Cultures, and he frequently speaks at such conferences as SXSW, the Game Developers Conference, the LA Film Festival, Storyworld, Transmedia Hollywood, Futures of Entertainment, SIGGRAPH, SCMS, and FuturePlay. His personal site can be found at www.geoffreylong.com.

  • How might we tell stories in 360 degrees, on such platforms as the Oculus Rift or the connected home? One team at the New Screens Think & Do was thrilled by what 360-degree viewing experiences...

  • In collaboration with BC “Heavy” Biermann and FOX

    How might 3D printers be used as a component of a transmedia storytelling campaign? Audiences could experience a show and receive...

  • How might wearable computing devices be used to tell unique, hyperpersonalized stories? In this prototype, we explored how Google Glass might be used for asymmetric synchronous TV...

  • How might connected smart objects become meaningful components of a tangible transmedia storytelling experience?

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  • How might the ubiquitous, underutilized and largely unloved newspaper box be reinvented for the 21st century? In the 2014-2015 academic year, the Annenberg Innovation Lab and...

Evening of Innovation 2015 Recap

On Wednesday night, hundreds crowded into USC Annenberg's west lobby to watch six student startup teams pitch their entrepreneurial ventures...

SXSW 2015 Upcoming Panels Featuring USC Annenberg Innovation Lab Thought Leaders

SXSW Interactive 2015 features two panels with thought leaders from USC Annenberg Innovation Lab.

Think & Do: Re-Envisioning the Home TV Experience

What does it mean to "watch" TV? What might it mean to "do" TV?