Alex Gold

Media & Events Assistant
Annenberg Innovation Lab
Class of 2015


Alex Gold is the Media & Events Assistant at the Annenberg Innovation Lab. Gold promotes Innovation Lab events, creates AIL's weekly eNews publication, updates the website, and manages social media content, analytics and engagement.

Gold has over three years of experience in music public relations, publicity, social media, and artist management, having utilized social media to promote a large roster of bands, including: Fishbone, Slightly Stoopid, Rebelution, The Expendables, Karl Denson's Tiny Universe, Greyboy Allstars, Alan Evan's Trio, and more.

As an executive assistant at Lion Child Media & Management, Gold managed social media strategy, and content creation for punk-rock record label, DC Jam Records; maintained and monitored Lion Child's online presence; created and managed multi-platform social media content for Rock N Roll Resort music festival; implemented social media & tour marketing campaigns for Alan Evan’s Trio; and coordinated management and publicity efforts on behalf of Steel Toed Slippers.

Gold interned at some of the top music publicity firms in LA, including the Mitch Schneider Organization. At MSOPR, Alex worked on the incredible accounts of high-profile artists and clients such as Slash (Guns & Roses), The Vans Warped Tour, Smashing Pumpkins, Calvin Harris, Deadmau5, Datsik, Ponderosa, The Offspring, and many more.

Currently, Gold is pursuing his Master's degree in Strategic Public Relations through the Annenberg School of Communication & Journalism. He graduated cum laude from California State University San Marcos from the Business Administration program, with an emphasis in Entrepreneurship.

2013 Innovation Summit

What if our conventional models, reflecting both new and old common industry wisdoms, were fundamentally overturned in a few years?

Think & Do: Transmedia Branding

What are the design and ethical principles that should shape branding in a transmedia environment?

Think & Do: Reinventing TV News

How might television news be reinvented? 

Think & Do: Compelling Play

How might 3D immersive experiences and transmedia storytelling be harnessed to catalyze compelling play and learning-rich experiences for children and...

Tapping Into Telepresence Technology: USC Annenberg Hosts A Global Classroom

At USC, students research the technological and business trends of "Smart Cities," and what it would be like to innovate...

Students Inspire Teachers at IdeaLA's High School Elevator Pitch Competition

USC Annenberg Innovation Lab and #IdeaLA host the inspirational 1st Annual High School Elevator Pitch Competition.

Think & Do: Re-Envisioning the Home TV Experience

Watch the incredible recap of USC Annenberg Innovation Lab's Think & Do: Re-Envisioning the Home TV Experience.

The Amazon of Higher Education: Southern New Hampshire University

How tiny, struggling Southern New Hampshire University became an online education behemoth.

Free Media Literacy Workshop By The Academy of Motion Picture Arts and Sciences

Free Media Literacy Workshop provided by The Academy of Motion Picture Arts and Sciences. Space is limited to 40 participants,...

Participants of Spring 2014 Crunch Challenge Course Announced

USC Annenberg Innovation Lab announces the seven lucky teams that have been chosen to participate in our Spring 2014 Crunch...