In collaboration with BC “Heavy” Biermann and FOX
How might 3D printers be used as a component of a transmedia storytelling campaign? Audiences could experience a show and receive a ‘token’ or some tangible printable artifact upon watching content. These physical pieces could be collector’s items reserved only for fans who actually watched the show, and fans could be further incentivized to print tokens by using webcams, Kinect or other forms of machine vision to visually recognize the printed token and unlock additional content In this prototype, audiences begin their experience by watching an episode of a TV show like FOX’s Sleepy Hollow, and are prompted to download and 3D-print one or more pieces of a puzzle. In a social viewing context, each member of a group might be provided a code for a different piece. When all of these pieces have been printed, correctly assembled and shown to a camera via a mobile app, a new piece of video content is displayed via augmented reality.
(Note: this prototype came out of the AIL's Autumn 2013 Think & Do: Re-Envisioning the Home Entertainment Experience.)