Interaction Design & Transmedia Storytelling

We are very grateful to have welcomed to the Annenberg Innovation Lab professional interaction designer, transmedia storyteller, and USC alumnus, Michael Annetta at our CRUNCH Lunch on Oct. 22nd.

Annetta shared his unique background and career path, discussed medium specificity, the nuances between User Interface and Experience, and highlighted best practices for prototyping.

"Be willing to throw out anything you've created based on your playtest data," Annetta advised.

With a history of projects that involve gaming, social media, film and video, mobile, and more, Annetta is no stranger to finding creative ways to tell a story.

"Form follows feeling," Annetta said, speaking of iterative design.

Annetta specializes in interactive, 3D, transmedia and traditional media storytelling.

His working mantra is "Playtest. Playtest. Playtest."

Thank you Michael for sharing your wisdom and expertise with us!