PlugDJ COO Alex Reinlieb's CRUNCH explored the theme of consuming media and not having to do it alone, looking first into the phenomenon of interactions that happen via social networks while watching TV -- something particularly noticeable amongst youth. He asked the CRUNCH Lunch crowd how they consume music, what they like about platforms like Spotify, and how people are inclined to pay for music. This begat more questions: is Spotify a social app? Do you pay for it? What is this app doing well? Watch how CRUNCH participants responded and sit in on the discussion....