Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

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Evening of Innovation 2015 Recap

On Wednesday night, hundreds crowded into USC Annenberg's west lobby to watch six student startup teams pitch their entrepreneurial ventures... Read More

Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study

Launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab 

Think & Do: New Metrics & Measurement

How can we move beyond the traditional “four-quadrant” model of audience demographics towards a more nuanced and useful understanding of... Read More

Athena News - Concept Video

The TV news viewing model is broken. Athena News is attempting to fix it. Watch the video to learn more.

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