Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project
What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...
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Social Physics - Reinventing Analytics to Better Predict Human Behaviors
Social physics first emerged over 200 years ago as an attempt to understand society and human behavior using laws similar to those of the physical sciences. But, it wasn’t until the past two decades that we finally had enough data, powerful computers and sophisticated mathem
