Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

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Media Industry Taps Disruptive Tech to Understand, Leverage Fan Passions

The Internet, smartphones and related technologies, are enabling fans to play a more central and active role in an evolving... Read More

Digital Hollywood - Activating Music and Sports Fanbases Panel Recap

On Wednesday, April 29th, Managing Director of USC Annenberg Innovation Lab moderated a panel on “Activating the Fanbase for Music... Read More

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