Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

Read More

Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study

Launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab 

Digital Hollywood - Activating Music and Sports Fanbases Panel Recap

On Wednesday, April 29th, Managing Director of USC Annenberg Innovation Lab moderated a panel on “Activating the Fanbase for Music... Read More

See video

Sensing the Future of Technology with Havas Media at CES 2015

Erin Reilly, Creative Director at USC Annenberg Innovation Lab, explores the evolving landscape of alternate & enhanced realities at CES... Read More

Twitter

PHOTO GALLERY