Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

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Media Industry Taps Disruptive Tech to Understand, Leverage Fan Passions

The Internet, smartphones and related technologies, are enabling fans to play a more central and active role in an evolving... Read More

Football fans rate social connection and pride over entertainment during engagement, finds study

A new global study into how fans around the world engage in their passion for sport and entertainment has revealed... Read More

Think & Do: New Metrics & Measurement

How can we move beyond the traditional “four-quadrant” model of audience demographics towards a more nuanced and useful understanding of... Read More

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