Mood Boards & Getting to the Core of the Enterprise

CRUNCH really helped us by forced us to understand the essence of our product. What was the company mantra? What was its identity? What problems was it solving?

 It can be easy to be swallowed up by logistics. It can be easy to just keep going without stopping to take a breath and really considering your actions. While it’s important to put one foot in front of the other, it’s also important to really understand where you’re coming from. This will help you to more efficiently achieve your goals. This self-reflection is also important from an internal standpoint because with greater self-understanding comes greater productivity.

 One of the most interesting exercises for us was creating a mood board for what we wanted our user experience to be:

What would Louder look like?

What is the color palette associated with it? What images? What sentiments does it evoke?

 This also played into our lecture surrounding design fiction. Helping people to visualize a future with your product in it is such a powerful tool. Many people are resistant to change, simply because they can’t spare the time to think about it or lack the imagination to do so. Why fix something that isn’t broken?

Showing people that it is INDEED broken and can be fixed, by you, takes a lot of creative problem solving. Watching the “glass” design fiction video in class was really fascinating; it walked the line between fantasy and reality very closely.

As we discussed our presentation for the Evening of Innovation, we really sought to focus on visual and evocative elements. We tried to think of creative and exciting ways to show our product being used in people’s daily lives, extending beyond convenience and utility to show a future where people were brought together by our product. Not just making lives better because it’s EASIER to do a task- but making lives better by bringing communities together and creating new ways for people to discover and interact with one another.     

 This brings to mind recent successful start-ups such as Airbnb and Uber and Lyft. Convenience and utility play huge roles in their success, but the fact that they are changing the paradigm of communication and community does not go unnoticed.

How does our app fit into that landscape? How does our app change the paradigm of music sharing, protesting, silent discos and music discovery? These are all things we sought to tackle in our design fiction video brainstorm.

Here’s an example of the types of videos we were exploring for inspiration. We liked the mood that this one evoked and it's tone overall. Learning about mood boards from our mentors and learning about design fiction in class really helped us to understand the core of our company as well as its external design.  

Only when you know yourself can you communicate with others!


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